Silverbullet, the data-smart marketing services company, today announces the acquisition of independent trade desk Videobeet, in a move to provide…
Trading programmatic media on outcomes is still a relatively new concept for advertisers; but as digital advertising starts to evolve…
The DACH region, made up of Germany, Austria, and Switzerland tends to play by its own rules when it comes…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Germany is an interesting market for the world of digital. It’s renowned for having strong publisher influence and its risk…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Automated buying…
Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: RTL Mediengruppe…