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Tracking Archives - ExchangeWire.com

Tracking

StackAdapt y Adsquare asumen el reto de la atribución de la transición de lo digital a lo físico con la nueva solución de footfall de la plataforma

StackAdapt, una plataforma de publicidad programática multicanal, ha anunciado que ha estrechado su colaboración con Adsquare, líder mundial en soluciones…

1 year ago

StackAdapt et Adsquare répondent au défi de l’attribution du numérique vers le physique avec une nouvelle solution de mesure de la fréquentation intégrée à la plateforme

StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des…

1 year ago

StackAdapt & Adsquare Address the Digital-to-Physical Attribution Challenge with New In-Platform Footfall Solution

StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions. …

1 year ago

Digital Video Ad Spend to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships; Meta’s Ad Tracking Under EU Scrutiny

On today’s news digest: Social Video to Grow 16% in 2024; UK Watchdog to Investigate Amazon and Microsoft’s AI Relationships;…

2 years ago

Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease

On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase;…

2 years ago

Mobile, measurement, and the pivot to privacy

As privacy regulations have tightened, the landscape of mobile advertising has faced significant overhaul. Alongside the deprecation of third-party cookies,…

3 years ago

Cedara Launches Investment Hub for Brands & Media Agencies to Track Investment Intensity Across Their Supply Chains

Cedara, the carbon intelligence platform, today (January 31st, 2023), announces the release of Investment Hub, designed for brands and media…

3 years ago

<strong>Google to Pay USD$9.5m Over Location Tracking; Twitter to Increase Political Ads on Platform</strong>

In today's ExchangeWire news digest: Google agrees to pay USD$9.5m (~£7.9m) to settle a location tracking lawsuit; Twitter announces it…

3 years ago

The Stack: Google and Apple Face Tracking Allegations, Ofcom Target Algorithms

This week: Google and Apple both deal with allegations of tracking mobile users without permission, Ofcom's chief executive say social…

3 years ago

Tencent Reduce Stake in Meituan; Apple Face Tracking Lawsuit

In today's ExchangeWire news digest: Tencent divest around USD $20bn worth of shares in Meituan; Apple are hit with a…

3 years ago