TikTok

From X to Next: Unveiling the New Destinations of Advertising Dollars

Is this the beginning of the end for big ad spend on Musk’s X? “Go f*** yourself.” Advertisers everywhere will…

1 year ago

80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise

On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce…

1 year ago

63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”

On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates;…

2 years ago

Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor

On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named…

2 years ago

The Stack: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens

This week: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending;…

2 years ago

Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens report “constant” use of TikTok

On today’s ExchangeWire digest: Virgin Media wi-fi claim investigated by ASA; New ASA guidelines for food ads; 17% of teens…

2 years ago

Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first non-game app to generate $10bn in consumer spending

On today’s ExchangeWire digest: Unilever under investigation for greenwashing; Jury rules Google’s practices illegal in Epic lawsuit; TikTok is first…

2 years ago

48% of Indians want more inclusive representation in ads; Channel 4 unveils results of ad trial; TikTok shop to reopen in Indonesia

On today’s ExchangeWire digest: 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of public ad…

2 years ago

Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely to return to X

In today’s ExchangeWire digest: Meta’s ad-free service targeted in EU complaints; US judge blocks TikTok ban in Montana; Advertisers unlikely…

2 years ago

Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok

This week: Meta challenges EU’s digital rules; YouTube cracking down on AI-generated videos; Nepal to ban TikTok This week has…

2 years ago