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Testing Archives - ExchangeWire.com

Testing

Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTech

Teqblaze, an innovative full-service white-label advertising technology provider and developer, today (19th March, 2024) announces joining the IAB Tech Lab…

1 year ago

Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

Yahoo today (10th January 2024)  announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo…

1 year ago

Blessings & Challenges: Interview with Sonal Patel, Quantcast

In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss…

3 years ago

6 Reasons to Switch from A/B Testing to Always-On Experimentation

Experimentation is the tool of choice when trying to learn about outcomes of actions that cannot be calculated or forecasted.…

6 years ago