We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
Investment in internet advertising continues to buoy the overall UK marketing industry, according to the latest IPA Bellwether report. The…
ExchangeWire sources musings on the potential implications of ad tech sales teams attempting to bypass media agencies, and the potential…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Publicis/Omnicom Merger Receives Green Light…
There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who…
When Sir Tim Berners-Lee sat down nearly 24 years ago to tackle a problem that his fellow scientists were facing,…
Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year's ATS London. Here he discusses the paths…
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers…
PubMatic are speaking at tomorrow's AdTrader Conference in Berlin, April 18. Can you give an overview of the PubMatic proposition…
In the final installment on the rise of the ad tech app ecosystem, ExchangeWire speaks to Adacado, a solution provider…