The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…
There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…
ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
Twitter's recent agreement to purchase mobile retargetting company TellApart was just the latest round in the ongoing industry consolidation. In…
The era of 'big data' is now upon us, but how can we turn masses of datasets into actionable insights…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…