Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers…
Innovative tracking technologies are reducing the reliance of marketers on investment in traditional qualitative and quantitative research in the form…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
In July 2014, Facebook acquired LiveRail, for an unconfirmed amount of USD$500m (£347m). Known as a prominent video ad exchange…
The worlds of ad tech and martech have long been on a collision course. The lines between the two are…
Expansion into the US is an aspiration for many budding ad tech companies that have put down roots in EU…
ExchangeWire recently published a piece on the subject of how venture capitalists are failing UK ad businesses. This prompted a…
Sky have been making waves recently with announcements of very prominent partnerships and investments in the ad tech space. ExchangeWire…
Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business…
In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…