Following the fascinating keynote speech on the topic of publisher holistic yield management at the recent ATS Paris event, delivered…
The day of ATS Paris has finally arrived and ahead of his participation in the panel discussion on the monetisation…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV…
Ahead of ATS Paris next week, ExchangeWire looks at the development of programmatic in the French market. Here, Julien Gardes…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers lose…
Ad technology stacks have long been lauded as the maximiser of yield and efficiency for brands and something of a no-brainer…
Ahead of his participation in a panel discussion about data on the buy side at ATS Paris, ExchangeWire speaks with Shane Shevlin…
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics…
You only need to look at the ever popularly referenced LumaScapes to understand why a whole new industry of digital…