2017 Will Be a Year of Action for Brands, Agencies & Technology Providers

2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…

Helping APAC Marketers Assess Single-Vendor Vs Best-of-Breed

With technology playing an increasingly important role in driving digital transformation and customer engagement, marketers are starting to debate the…

• Ad Blocking

Programmatic in Deutschland wächst; Teads vermarktet Spiegel Online

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von…

• Display

Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates…

Real-Time Media Buying is Just the Tip of the Programmatic Iceberg

Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe…

• Ad Network

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…

• Display

Partnerschaft zwischen Outbrain und Spiegel; Adjust expandiert in USA

ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Outbrain schließt weitere…

EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data…

• Ad Tech

Facebook geht vor Gericht; Neues Advertiser Center für YieldKit

ExchangeWire bündelt ab sofort die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Facebook…

Naspers Sells Allegro; Armis.Tech Launches in France

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…