Blockchain is already changing the way global industries perform transactions and share data. And now, the IAB Tech Lab is…
Mobile advertising consumption has been growing exponentially every year. For advertisers to properly engage consumers by using the latest capabilities…
The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules…
It’s been a difficult 2017 so far for the retail sector: Jaeger collapsed into administration, Rue 21 closed stores, and Debenhams…
While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new…
Fraudulent traffic has been around for ages, and continues to be perpetuated with the growth of online advertising. As Rich…
Speed, scale, and mass targeting — it’s not hard to see why the lure of programmatic benefits has led digital…
From transparency, to customer data, to campaign optimisation – what questions should you be asking to get the most out…
Did you build the house you live in with your own hands, or did you buy or rent it from…
What takes something beyond smart programming and into the realms artificial intelligence (AI)? How is AI and cognitive computing changing…