ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Mobile Drives…
GDPR is set to shake up programmatic in 2018. Not only will it make publishers reconsider the number of partners…
In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how…
As brand and performance advertising continue to converge, issues like viewability, verification, and brand safety, are still some of the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
Dynamic creative optimisation (DCO) is set to take on a whole new persona. Granted, DCO is nothing new but, as…
With the business world only just coming to terms with mobile as the future of the internet, there’s an emerging,…
If you’ve looked at any list aiming to predict technology trends that will dominate the marketplace over the last few…
Much has been made of ad tech’s new strategic buyers. With the demise of traditional buyers, like AOL and Yahoo,…
The industry is crying out for a solution that allows the digital advertising supply chain to coordinate in a scalable,…