The way we research products is changing, with shoppers spending more time examining products through social channels. This has created…
The world of retail has reached a tipping point in the last few years. High-street retailers have been suffering at…
As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for…
RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the…
In this piece, Ivan Guzenko (pictured below), CEO, SmartyAds, outlines that the whole concept of programmatic advertising is based on accessible…
Despite the fact that we are producing more data than ever before, using this data to engage customers and drive…
When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a…
Today’s retail environment is hyper-competitive; and retailers are under continuous pressure to stay relevant as consumer expectations evolve. Here, Luke…
The retail landscape has evolved rapidly in recent years. Some retailers have been moving towards an online-only strategy, yet many…
With many marketers having issues scaling their first-party data, and trouble trusting their third-party data, there is a clear gap…