Reality Clash is an in-development mobile AR shooter that integrates blockchain, cryptocurrencies, dynamic in-game advertising, and geo-mapping technology into the…
This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop…
You don't need to be a devoted games industry observer to have noticed something of the recent rise of eSports.…
The future is bright; the future is ad tech. Ahead of taking the stage at ATS London on Monday, 10…
Data science has increasingly been at the forefront of developments in advertising and marketing technology; and with very good reason.…
Following a lively on-stage discussion about the new era in the convergence of ad tech and martech at ATS Singapore…
In July 2018, the IAB Tech Lab released the technical specifications of the latest iteration of the OpenRTB protocol, version…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1…
Having done a number of Road to ATS video segments, panels, and op-eds on the future of the service layer…
Today, using location data as part of ad campaigns is the norm for most retailers – and for good reason.…