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Targeting Archives - Page 9 of 107 - ExchangeWire.com

Targeting

Playlists, Podcasts and Programmatic: The Future of Audio Advertising

The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey…

1 year ago

TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime & Walmart+; Amazon Loses Appeal Over Targeting UK Consumers

On today’s ExchangeWire digest: TikTok Facing Potential Ban in US; Target to Launch Paid Membership to Rival Amazon Prime &…

1 year ago

RAAS LAB Primed for Operational Expansion with Appointment of Guy Jackson as Chief Commercial Officer

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (March 6th, 2024) announces the…

1 year ago

Beintoo Joins Forces with Samba TV to Launch Advanced Targeting Capabilities in Spain & Germany

Beintoo, the data-driven digital advertising company and subsidiary of Mediaset Group (part of the holding company MFE - Media For…

1 year ago

Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform

Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data…

1 year ago

RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments

RAAS LAB, the platform that delivers hyper-relevant targeting and creative for stronger cookieless advertising, today (February 20th, 2024) announces two…

1 year ago

Nexxen Enhances TV Intelligence Solution with Premium Streaming Data Through Exclusive Agreement with PeerLogix

Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 15th, 2024)…

1 year ago

Adform & Samba TV Partner to Propel CTV Targeting Capabilities in 5 European Markets

Adform, the most powerful and safe media buying platform built for the game changers, and Samba TV, the leading provider…

2 years ago

Zeotap Partners with Illuma for a Unique Audience-Powered Contextual Expansion Solution

In a strategic move that anticipates the imminent shift in digital advertising, Zeotap Data, the leading provider of people-based digital…

2 years ago

Predictions 2024: Open Web

As we venture into 2024, the open web stands on the brink of transformative shifts. In this prediction, we delve…

2 years ago