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Targeting Archives - Page 86 of 107 - ExchangeWire.com

Targeting

James Yancey, VP of Global Strategy at IgnitionOne, on the Future of Facebook Sponsored Stories Combining Social Graph and Third-party Data

James Yancey, VP of Global Strategy at IgnitionOne, on the future of Facebook Sponsored Stories combining social graph and third-party…

13 years ago

Criteo IPO Watch: Why The Retargeting King Will Have To Build The Ecommerce Stack Pre-IPO

The role of online retail is ever changing and facing constant disruption by the socially connected web. Despite this, ecommerce…

13 years ago

Adfonic's Q2 Global AdMetrics Report Shows Android Beating Out iOS as Most Popular Platform for Mobile Advertisers

Adfonic released last week their Q2 Global AdMetrics report, the second in a quarterly series, announcing, among other things, Android…

13 years ago

Fairfax Metro Media Launches Audience Extension With Google

Fairfax, a leading publisher in the Australian media market, has announced a partnership with Adx to provide audience extension across…

13 years ago

Franc Goebbels, Managing Director, Annalect Netherlands on the Dutch Ad Space

Franc Goebbels, Managing Director for Annalect in the Netherlands, chats with ExchangeWire on automated trading, the Dutch cookie law and…

13 years ago

Damian Blackden Discusses His New Appointment at Adnologies; Outlines Product Offering And Roll-Out With CEO Andreas Schwibbe

Adnologies announced this week that Damian Blackden will be joining the company as international CEO, as the European buy-side tech…

13 years ago

The Revolution Is Television: Observations On The Emerging Connected TV Landscape

Rhys McLachlan is Head of Corporate & Business Development (UK) Videology Group/TidalTV. Here he discusses the emergence of connected TV…

13 years ago

Enter The Brand Trading Desk (BTD): Why Brands Will Build Ad Businesses Leveraging Their Own Intent Data

In a recent post we explored how Amazon could (and most probably will) launch a new ad solution that would…

14 years ago