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Targeting Archives - Page 84 of 107 - ExchangeWire.com

Targeting

‘Let’s put this into context.’, by Anne de Kerckhove, MD EMEA, Videology

Digital advertising spend figures for the UK paint an attractive picture of an industry now worth more than £3 billion.…

12 years ago

Mikko Kotila, Founder & CEO, STATSIT Discusses the Evolution of Their Proposition & Regional Differences in APAC

Mikko Kotila, Founder & CEO, STATSIT Discusses the Evolution of Their Proposition & Regional Differences in APAC. Can you give…

13 years ago

WireColumn: Audience Convergence & the Death of the Channel

Gareth Davies is Co-Founder and CEO of Adbrain We live in an increasingly multi-screen world. Cisco forecasts The Internet of…

13 years ago

WireColumn: Premium Publishers Are in the Audience Business, Not the Ad Impression Business

Petteri Vainikka is CMO of Enreach. Call me crazy, but I believe the biggest problem premium publishers face in better…

13 years ago

Nordic RTB-Adoption On The Rise: Industry Reaction

The Rubicon Project recently released some localised data in its Nordic RTB Market Growth blog post. At ATS Stockholm last…

13 years ago

WireColumn: The Rise of Mr Average

Stuart Colman is Managing Director, EMEA at Maxifier. I am a big believer in trying to be the best I…

13 years ago

The Rise Of The Ad Tech App EcoSystem Series: Grapeshot Discusses Its Keywords App & Multi-platform Approach

In its second piece on the rise of the ad tech app ecosystem, ExchangeWire speaks to another European player building…

13 years ago

As Smile Vun Group (SVG) Launches PrecisionMatch, Nitin Chowdhary, VP, Discusses What The Solution Can Deliver For Clients In APAC

Nitin Chowdhary is Business Head & Vice President at PrecisionMatch (SVG Media). Here he discusses the roll out of SVG's…

13 years ago

James Lamberti, GM & VP of AdTruth, Explains Targeting Audiences Without Targeting Individuals

As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for…

13 years ago