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Targeting Archives - Page 78 of 107 - ExchangeWire.com

Targeting

The Changing Face Of Mobile Advertising

Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…

11 years ago

‘Asia is not ‘different’. It’s Asia…’

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his…

11 years ago

Managing The Multi-channel Path To Purchase

Erich Wasserman, MediaMath, chief revenue officer, discusses how marketers can navigate APAC consumers' (increasingly mobile) paths to purchase. Ahead of…

12 years ago

Singapore’s Wego Launches Private Marketplace

Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and…

12 years ago

Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership

Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…

12 years ago

APAC Presents A Fragmented Challenge For Agencies, Programmatic Can Help Them Scale

Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB…

12 years ago

What Brands Think About Programmatic Media Trading

Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey…

12 years ago

Audio Is The New Frontier Of Programmatic

The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services,…

12 years ago

Microsoft At Cannes: ‘Programmatic Is Only Part Of The Opportunity’

Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…

12 years ago

MediaMath At Cannes: ‘Data Is Now Part Of The Creative Process’

Speaking with ExchangeWire at Cannes Lions, Dave Reed, MediaMath, managing director, EMEA, discusses the role of ad tech at the…

12 years ago