Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established…
Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses…
The ‘data crunchers’ and ‘creatives’ have historically been on polar opposite ends of the advertising industry spectrum, but as the…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
In the second instalment of a two-part look at how the growing importance of ‘big data’ and the subsequent emergence…
Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click…
The IAB Europe recently published a white paper exploring pan-European programmatic trading trends in a bid to harmonise understanding in the…
UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as…
The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on…