The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
'Big data', may be one of the key buzz phrases in contemporary ad tech and march circles, but its increasing…
ExchangeWire rounds-up some of the biggest stories in the European ad tech scene, and in this week's edition: Asda preps…
Singtel is beefing up its advertising platform to glean better insights from its pay TV audience and offer marketers more…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
With the ad tech sector ripe for another round of consolidation in 2015, ExchangeWire assesses how the biggest brand in…
ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…
China's Alibaba Group is evidently looking to beef up its advertising revenue, which already accounts for the bulk of its…