Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and…
Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn…
OpenX has overtaken Google as the most trusted inventory source, according to figures released this week, as the latter of…
Dave Hendricks, LiveIntent president, reflects on the AOL/Verizon merger and predicts the rise of such deals will herald the end…
UK marketers are uneasy with how third-parties, including media agencies and tech providers, treat their data, and are largely in…
In this week’s ExchangeWire Weekly European Roundup: Verizon buys AOL for $4.4bn in latest round of operator entry to ad…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer…