In this week's industry byliner, PulsePoint's vice president of account management and operations Francois de Laigue explains why Asia-Pacific has…
AppNexus has just drawn the curtain on the public-facing round of its European Summit, having made a host of announcements,…
Concerns over the placement of ads, whether or not they are actually seen by humans, plus a lack of quality…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…