By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).…
No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of…
Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this week’s LATAM roundup: a partnership aims to bring marketing automation for small and medium e-commerce business in Brazil;…
The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are…
Twitter stock fell by 11% yesterday following disappointing Q2 2015 earnings. Although revenue was up, the lack of user growth…
Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…
Access to real-time viewership data will enable the TV ad industry to improve the value of all inventory and move…
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right…