Earlier this week, at ATS London, AppNexus created a stir within the digital advertising industry when Catherine Williams, chief data…
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the…
Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Setting up a programmatic buying strategy is proving to be complex and often involves multiple parties, making it tough for…
Programmatic promises the world; effortlessly finding the right audience, marrying the ruthless precision of machine technology and algorithms with the…
Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%. On a typical day,…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…