Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Digital ad fraud continues to be a global problem, with brands increasingly concerned about bot clicks and the accuracy of…
On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Driven by the need to acquire users, but challenged by China's tough market, Chinese app developers are increasingly looking to…
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…