Ad blockers have yet to overtake water cooler discussions in this region; but marketers in Asia-Pacific need to start a…
Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Offering sponsored mobile data access can help marketers build awareness and monetise consumer engagement, especially in prepaid markets where consumption…
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a…
The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media;…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
No ad tech vendor should stop advertisers from exercising their right to know how their money is being spent; and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…