The term 'ad blocking' may have become white noise to some, but to others, its a conundrum that must be…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…
Native has opened an exciting new space in advertising. As the appetite for traditional advertising have been continuously decreasing for…
Founded in May 2014, K Wizdom is hoping its integrated ad+platform offering will allow brands to better manage different marketing…
People-based marketing – the ability to recognise a person based on deterministic, as opposed to probabilistic methods – is touted, across the…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…