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Targeting Archives - Page 48 of 107 - ExchangeWire.com

Targeting

mcommerce: Identity Fraud & Website Accessibility

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Programmatic Advertising: Just One Very Useful Piece of a Complex Puzzle

Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an…

9 years ago

New Facebook Algorithm Negative for Publishers; Amazon Open UK Data Centre Despite Brexit

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook algorithm…

9 years ago

Programmatic Investment on the Rise; Advertising on Premium Editorial Websites More Effective

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Five Things Brands Must Know Before Running Mobile in Indonesia

It is the world's fourth most populous country and third-largest mobile phone market; but, for all its opportunities, Indonesia will…

10 years ago

Unlocking the Value of Location, Location, Location

The tide is turning for location-enabled advertising. Talked of for years, many have acknowledged its promise. But only now, with…

10 years ago

Facebook Urges APAC Marketers to Drop Cookies For People

Cookies can no longer measure results effectively or reach the right audience, and brands in Asia-Pacific need to work quickly…

10 years ago

Now & Next: Chat Apps

Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…

10 years ago

Smaato Changes Ownership; German Publishers Pool Their Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires…

10 years ago

Singapore Marketers Heavily Reliant On Print Ads; Machine Learning Can Improve Audience Targeting in Asia

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago