High-impact advertising, as the name suggests, is designed to capture user interest by means of interactivity, or just sheer size.…
Yesterday (8 Aug) TubeMogul, Inc. (NASDAQ:TUBE) reported financial results for its second quarter ended June 30, 2016. Cross-screen growth accelerated as programmatic…
Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out…
More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Do marketers know what their consumers really want? If they think they do, on what are they basing this knowledge? With…
Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Cars on the roads of Japan can potentially be used to drive advertising campaigns, enabling brands to push customised content…
Data-driven storytelling is a challenge and a goal for many a marketer, with the ability to customise recommendations to different audiences…