Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research…
It’s not a wholly new notion that customers today expect to be understood as individuals, rather than groups or segments.…
Can there be too much personalisation? Conor Shaw (pictured below), EMEA MD, Marketo argues that now the 'segment of one' can…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…
While programmatic adoption in Asia-Pacific has yet to reach the same level of maturity as other regions, this gap has…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Cross-device marketing has seen significant development over the past 18 months, with developments in technology resulting in improved measurement, yet…
As ExchangeWire previously documented in a Q&A with Dylan Collins, CEO of SuperAwesome, the child-safe marketing platform, the kids' digital…
People-based marketing doesn't just need to refer to marketing within the digital ecosystem – it has the ability to drive…