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Targeting Archives - Page 45 of 107 - ExchangeWire.com

Targeting

APAC Retailers Struggling with Consumer Data; AU Mobile Ad Spend Outpaces TV for First Time

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Marketing Trends of the Future: It’s Still All About the Customer

As 2017 comes barrelling towards us, so does the flurry of digital marketing predictions. Ed Preedy (pictured below), MD for Europe,…

9 years ago

News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded…

9 years ago

MasterCard: Asian Consumers Want Brands to Give Back; Dentsu in Damage Control Amid Overcharging Scandal

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…

9 years ago

Looking for Programmatic to Mark Australia’s Next 60 Years of TV

TV marked its 60 years of broadcasting in Australia over this past weekend, celebrating six decades of significant changes from…

9 years ago

Is Email 2016’s Advertiser Panacea?

Could email solve all our digital advertising woes? Stuart Austin, head of retargeting, ESBConnect lays down the facts and benefits…

9 years ago

Micro moments; Creativity through social media

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

5 Tips APAC Marketers Should Consider in Data-Driven Targeting

Not all consumers are made the same; and this is certainly true, even within markets in the Asia-Pacific region, making…

9 years ago

Asian Consumers Show Varying Engagement Preference; Tencent to Track Campaigns With AppsFlyer

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago