Programmatic guaranteed is on the rise, but what will really put it into orbit is the ability to deliver programmatic…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital…
How competitive are India's app categories for advertisers and how does the country's smartphone adoption impact the mobile ad landscape?…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…
Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made…
With brands in Asia-Pacific still getting accustomed to the digital era, the lack of understanding is pushing them towards low-hanging…
Amid the cacophony of noise surrounding header bidding at the moment, it's hard to remember a time when ad tech…
With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…