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Targeting Archives - Page 40 of 107 - ExchangeWire.com

Targeting

APAC Firms Rank Brand Damage a Top Risk; China & Japan to Fuel Luxury Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Millennials Love AI; Strength in Programmatic

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Singapore Has Lowest Video Viewability in Region; Lack of Cross-Device View Distorting SEA Attribution Data

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

AU Agency Bookings Dip 1.7%; Spotify Bring Sponsored Playlists to Singapore

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

‘I Wish There Were More Knowledge Sharing Between Markets’: Q&A with Vincent Potier, Captify

ExchangeWire speak with advertising veteran, and Captify COO, Vincent Potier about his take on ad tech in 2017; the industry opportunities…

9 years ago

Advertisers Must Tune into SEA Consumers’ Video Habits

Consumers in Southeast Asia have taken to video somewhat differently from their global counterparts; so marketers need to tune into…

9 years ago

Digital Reimagined: Context & Predictability in Location Targeting

Location targeting is experiencing a coming of age. The technological capabilities and marketers’ execution of location-based campaigns have evolved from…

9 years ago

Key Pitfalls APAC Marketers Should Avoid as Programmatic Grows

So, programmatic has garnered growing interest from marketers in this region, but how should they begin their journey and are…

9 years ago

Most APAC Buyers Boycott Brands That Misuse Data; Mobile Poised to Lead China Ad Spend

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Advertising Models Must Evolve to Better Support APAC Marketers

The advertising world today is still running on old models that need to evolve with technological advancements, so marketers finally…

9 years ago