How can marketers best reach the millennial generation? Rocket Fuel’s UK commercial director, Joel Christie, explains how artificial intelligence can fix…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Marketers in India struggling to produce content that appeals to consumers should look at data analytics and machine learning for…
Have we lost the art of advertising in digital? Elliott Clayton (pictured below), vice president of media UK, Conversant, believes the…
In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…
Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a…
With convenience hailed to be the defining principle of purchase over brand affinity, showing up at the right time has…
The millennial age is bringing about a transformation in TV consumption. But don't assume millennials aren't watching. Writing exclusively for…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
It may seem paradoxical, but data alone is not sufficient for Asia-Pacific marketers to ensure their data-driven campaigns will be…