Marketers keen to target travellers in Asia-Pacific need to ensure their data is recent and appropriate, or end up completely…
Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is…
Despite retargeting's less-than-rosy reputation in the digital industry, there may be something that can help restore its standing in society.…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Whilst 'context' has been sidelined in the past, it is experiencing a renaissance and now finds itself right at the…
With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the…
Customers have developed high expectations for their interactions with a business and are now more loyal to the experience than…
Digital advertising is booming in terms of growth, but is struggling to personalise ads effectively. This is stagnating performance and…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
How can marketers best reach the millennial generation? Rocket Fuel’s UK commercial director, Joel Christie, explains how artificial intelligence can fix…