Location data is now able to give marketers a wealth of information to better target consumers; and the use of…
All parties with a stake in the Asia-Pacific ad tech industry are responsible for ensuring programmatic delivers the value it…
The advertising business unit of Mercado Livre Brazil was created in 2009 to offer solutions for platform vendors, allowing them…
Marketers have been so focused on optimising customer experience across digital channels that they have neglected the need to be…
Following its Tokyo launch early this year, Remerge is now looking to expand further into Asia with promises to offer…
With geolocation data being a part of everything we do these days, advertising or otherwise, why shouldn’t this data be…
While they may not always capture user attention completely, mobile and in-app ads still offer better audience engagement and targeting.…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Certification and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…