RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…
Addressability has continued to be front-and-centre for any marketer's strategy, but they are still facing challenges across the industry. Writing…
In this exclusive piece for ExchangeWire, Alex Wright, head of insights, Blis, explores the relationship between data and efficiency and how…
Targeting in the age of programmatic is not about demographics anymore. It is about the consumer's passions, interests, and habits.…
In a mobile-driven world, users want to have shopping experiences that are relevant and targeted. IP geolocation technology is the…
As the capabilities exist for marketers to target audiences one-to-one, there are certain roadblocks that limit the ability to grow…
With GDPR around the corner, is first- and third-party data going to struggle? Kai Henniges (pictured below), CEO and co-founder…
In a market democratised by programmatic, brands in Asia-Pacific must be able to stand above the crowd and not have…
There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked…