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Targeting Archives - Page 35 of 107 - ExchangeWire.com

Targeting

AU Consumers Slow to Act on Privacy Concerns; Singapore Programmatic Ad Spend for Travel Audiences Grows 280%

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

Ad Blocking Rates Decreasing; Vista Buys Majority Stake in Integral Ad Science

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking…

7 years ago

Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches ‘Verify’

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces…

7 years ago

Voice Technology in Cars: The Future of Audience Targeting

Numbers around the growth of adoption of voice technology are staggering; but there is also much cynicism about how voice…

7 years ago

As Consumers Wise Up, APAC Marketers Must Rethink Their Data Use

Increasingly, consumers in Asia are becoming aware of their personal data being collected and traded and not all are pleased…

7 years ago

Court Rules in Favour of Adblock Plus; WFA Calls Brands to Change to People-First Approach

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…

7 years ago

AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & INDO

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

7 years ago

People-Based Marketing & GDPR: Q&A with Michael Komasinski, Merkle

Performance marketing agency Merkle has grown rapidly across EMEA, including the acquisitions of Divisadero in Spain, Oxyma in the Netherlands, Aquila…

7 years ago

New IAS In-App Protection Solution; ID5 Raises €1m Seed Investment

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection…

7 years ago

APAC Marketers Should Use Same Metrics to Compare Retargeting Results

To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models,…

7 years ago