InfoSum today announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful…
As definitive strategies and tactical solutions begin to emerge from the post-cookie fallout, Mike O'Sullivan (pictured below), VP product, identity…
Through all the uncertainty caused by the necessary pivot towards a fully privacy-compliant ecosystem, one thing is becoming clear: contextual…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than…
Writing exclusively for ExchangeWire, Yasin Dabhelia (pictured below), senior partnerships manager at A Million Ads, discusses how creativity should not…
In this preview to their panel discussion at ATS London 2019, 'How Can we Make Programmatic Work in the Privacy…
Writing exclusively for ExchangeWire, Alex Mcilvenny (pictured below), country manager UK, Zeotap, discusses how people-based marketing in the post-cookie landscape…
In this exclusive article for ExchangeWire, Peter Mason (pictured below), co-founder of Illuma Technology, argues that change is long overdue…
The programmatic industry, and the use of cookies, has for many years been a systemically opaque business, which has led…