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Targeting Archives - Page 31 of 107 - ExchangeWire.com

Targeting

Finding Brand Safety Balance: Q&A with Sebastian Gray, Dugout

Sebastian Gray (pictured below), co-founder and SVP at Dugout speaks exclusively to ExchangeWire about brand suitability, video advertising, and customer…

5 years ago

Marketers Need to Invest in Detailed Geo Targeting Now

Oren Netzer (pictured below), co-founder and CEO, cClearly, writes exclusively for ExchangeWire about the benefits of geo targeting and why…

5 years ago

The Demise of the Cookie isn’t the End of Identity-Driven Media: Richard Lloyd, GroupM UK

Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination…

5 years ago

OnAudience.com Launches New Version of DMP

OnAudience.com has announced the release of a new Data Management Platform (DMP) version. It allows marketers to control their audience…

5 years ago

PubNative Tests CTV Solution AdCast to Reach Users in a Highly Engaged Setting

PubNative, a leading mobile monetisation platform and programmatic ad exchange, is expanding its product lineup with connected TV solution AdCast.…

5 years ago

Nano Interactive Announces Funding for Global Expansion of Intent Targeting Platform

European leaders in intent targeting Nano Interactive Group Limited (“Nano”) have announced new funding of £5.5m to further boost their…

5 years ago

Intention and Precision to Reach Audiences: Q&A With Jed Hartman, Channel Factory

Chief commercial & strategy officer at Channel Factory, Jed Hartman (pictured below), speaks exclusively to ExchangeWire about GroupM's recent Consumer…

5 years ago

LUMA reports fall in digital deals; IAS report reveals Australia’s brand safety triumphs

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition:…

5 years ago

Illuma Technology’s Contextual Targeting Outperforming Traditional Brand Uplift

Illuma Technology, an independent contextual AI specialist in London, has been shown to significantly outperform industry benchmarks in areas including…

5 years ago

Does Programmatic Advertising Have a Targeting Problem? An Investigation

In this exclusive article written for ExchangeWire, Stephen Byrne (pictured below), regional VP at smartclip, discusses whether programmatic advertising currently…

5 years ago