In today's ExchangeWire news digest: an analyst suggests that Apple should purchase DuckDuckGo to undercut Google; kids' app developer HyperBeard…
Channel 4 has selected leading ad tech provider, mediarithmics as their advanced data platform partner to hone their campaign targeting…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the globe. In this edition:…
Whilst businesses continue to battle against the COVID-19 onslaught, the need for greater addressability and transparency has become more prominent…
When Google announced earlier this year that it would be phasing out the use of third-party cookies in Chrome within…
In today's ExchangeWire news digest: a new bill banning the use of microtargeting in political ad campaigns is introduced in…
Today, Integral Ad Science (IAS), the global leader in digital ad verification, releases its Consumer Data Privacy Report for the UK, providing…
In this exclusive article for ExchangeWire, Nickolas Rekeda (pictured below), CMO at MGID, explains how native advertising can offer brands…
89% of digital businesses invest in personalisation, according to Forrester’s study. Going forward with developing personalisation technology, OnAudience.com extends the…
Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling…