Lotame, the leading global provider of data enrichment solutions has joined forces with Amobee, the global advertising technology company reinventing…
Integral Ad Science (IAS), the global leader in digital ad verification, today announced that Verizon Media’s DSP now offers both…
Screens have become omnipresent in the everyday lives of most modern consumers, turning mobile into a vast arena in which…
Digital Element, the global IP geolocation data and services provider, today announced the integration of its GeoMprint location technology with…
With the transition to the latest version of IAB Europe's Transparency Consent Framework (TCF v2.0) now complete, some are optimistic…
GumGum today published a case study indicating that digital advertising campaigns that employ contextual targeting are more cost efficient than behaviourally…
Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of…
OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of mobile segments that will help advertisers…
Research Measurement Technologies, Inc. (RMT) specialises in coding ads by their 265 empirically-derived subconscious motivating signals called DriverTagsTM. Its methodology…
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…