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Targeting Archives - Page 27 of 107 - ExchangeWire.com

Targeting

The End of the Third-Party Cookie: Why the Online Advertising Industry Urgently Needs to Raise Awareness

Cookie consent pop-ups annoy consumers. This is unlikely to change. But do Internet users even know why they see them?…

4 years ago

Adform Research Finds 90% of UK Brands Have No Solution in Place for the Removal of Third-Party Cookies

Adform, the only independent global ad management platform covering all aspects of the digital campaign lifecycle, today announces the findings…

4 years ago

Unruly Launches New Self-Service Tools for CTV and OTT Publishers

Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic…

4 years ago

The Congruence Effect Report from IAS Shows Ad Context is Critical

Integral Ad Science (IAS), the global leader in digital ad verification, today released a new research study, The Congruence Effect.…

5 years ago

Publishers Know their Audiences Best: Q&A with David Folgueira, Prisma Media

As the walls close in on third-party cookies and regulators increasingly put data practices under the microscope, the ad tech…

5 years ago

Nano Interactive Launches Powerful Privacy-First Consumer Intent Score Solution to Help Brands Target, Live, in the Post-Cookie World

Nano Interactive, the leading advertising technology platform specialising in live intent targeting, today announces the launch of its Consumer Intent…

5 years ago

Primis Launches Contextual Advertising and Audience Extension

Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will…

5 years ago

Peer39 Launches First Pre-Bid CTV Contextual Planning and Targeting Toolset

Peer39, a global independent cookie-free data and intelligence company, today launched a cookie-free contextual planning and targeting tool set for…

5 years ago

Allroll Launches a Self-Serve Offering for Roku Channel Owners

Allroll, an innovative ad tech company that helps Roku content creators grow their channels, announces a self-serve offering available on…

5 years ago

Zeotap Joins Prebid with ID+ Universal Marketing Identity Solution; Amnet, Publicis and Unidad Editorial Join Initiative

Global customer intelligence platform Zeotap has announced that ID+, its universal marketing identity solution launched in July 2020, is now…

5 years ago