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Targeting Archives - Page 26 of 107 - ExchangeWire.com

Targeting

ID5 and Smart Partner to Ensure Universal ID Capabilities in a Cookie-Less Environment

Smart, the independent ad tech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s…

4 years ago

Contextual Ad Tech Leader GumGum Announces $75m Investment from Goldman Sachs Growth

GumGum, a global contextual advertising technology company, today announced a USD $75m (£54.5m) investment by Goldman Sachs Growth to accelerate…

4 years ago

LinkedIn Build a Clubhouse Rival; TikTok Make Personalised Ads Compulsory

In today's ExchangeWire news digest: LinkedIn confirm plans to build an audio-only social feature into their platform; TikTok announce that…

4 years ago

Adsquare und OS Data Solutions schließen Kooperation über 1st Party Daten

Adsquare und OS Data Solutions (OS DS) geben ihre gemeinsame Partnerschaft für die Vermarktung von datenschutzkonformen Konsumentendaten bekannt und bieten…

4 years ago

Google Defer FLoC Testing in Europe Over GDPR Fears; ByteDance Acquire Moonton for $4bn

In today's ExchangeWire news digest: Google announce they will postpone plans to test their FLoC solution in Europe after concerns…

4 years ago

US AGs Update Google Antitrust Suit; ByteDance Expands to “Neutral” Singapore

In today's ExchangeWire news digest: a group of 15 US attorneys general have updated their antitrust lawsuit against Google to…

4 years ago

Beemray Uses Xandr Curate to Deliver Advertisers Real-Time Brand Safe Contextual Targeting Data Across Xandr Traffic

Xandr, AT&T’s advanced advertising company and Beemray, the future forward data platform that delivers the competitive edge with Signals and…

4 years ago

Integral Ad Science Partners with Xandr to Offer Advertisers Stronger Contextual Capabilities

Integral Ad Science (IAS), a global leader in digital ad verification, today announced that Xandr’s buying platform, Xandr Invest, now…

4 years ago

KMTX Says “the Market Needs to Leverage Beyond Contextual” as it Enters the UK Programmatic Ads Market

The fastest growing ad tech business in France, KMTX, has launched its semantic targeting approach to programmatic advertising in the…

4 years ago

What’s Old is New Again: The Return of Contextual Targeting

The steady and sobering drumbeat towards the phase-out of third-party cookies can be heard around the world. Determined not to…

4 years ago