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Targeting Archives - Page 24 of 107 - ExchangeWire.com

Targeting

Ogury Accélère son Développement avec de Nouveaux Éditeurs Premium sur Web Mobile

Ogury, le spécialiste du brand advertising sur mobile, annonce un fort engouement pour sa solution destinée aux éditeurs sur web…

5 years ago

Ogury Conquista gli Editori Premium nel Mobile Web

Ogury, tra i leader mondiali nel mobile brand advertising, conquista gli editori con la sua soluzione dedicata al mobile web…

5 years ago

New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting

With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around…

5 years ago

Advertisers Can Now Utilise Brand-Safety and Contextual Data on SpotX Supply

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform,…

5 years ago

Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies

In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era,…

5 years ago

Proving the Effectiveness of Contextual for a Cookieless World

In this article, Caroline Hugonenc, global VP insights and research at Teads,  outlines why marketers should consider making contextual targeting…

5 years ago

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-Proof Targeting Categories

Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual…

5 years ago

Admixer Launch an End-to-End Identity Solution to Help Publishers and Advertisers in their Region

Admixer, an independent provider of advertising technologies and services, released a full-scale identity solution to help local ad agencies, brands,…

5 years ago

Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how…

5 years ago

First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's…

5 years ago