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Targeting Archives - Page 24 of 107 - ExchangeWire.com

Targeting

Ogury Conquista gli Editori Premium nel Mobile Web

Ogury, tra i leader mondiali nel mobile brand advertising, conquista gli editori con la sua soluzione dedicata al mobile web…

4 years ago

New Cookieless Research from Captify and Advertiser Perceptions Reveals Marketers Lack Confidence in Standard Contextual Targeting

With third-party cookies set to disappear in 2022, top advertisers focused on digital media buying and planning express concerns around…

4 years ago

Advertisers Can Now Utilise Brand-Safety and Contextual Data on SpotX Supply

IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform,…

4 years ago

Why Lukewarm Responses to Apple’s Privacy Shift Shouldn’t Stop Preparations for a Future Without Third-Party Cookies

In this article, Asher Gordon, head of media at Tug explores how the industry is preparing for the post-cookie era,…

4 years ago

Proving the Effectiveness of Contextual for a Cookieless World

In this article, Caroline Hugonenc, global VP insights and research at Teads,  outlines why marketers should consider making contextual targeting…

4 years ago

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-Proof Targeting Categories

Peer39, the leading global provider of pre-bid keyword, contextual, and brand safety solutions for modern marketers, today launched First-party Contextual…

4 years ago

Admixer Launch an End-to-End Identity Solution to Help Publishers and Advertisers in their Region

Admixer, an independent provider of advertising technologies and services, released a full-scale identity solution to help local ad agencies, brands,…

4 years ago

Machine Learning in Cookieless Solutions: Q&A with Simon Halstead, Verizon Media

In this exclusive interview, ExchangeWire speaks to Simon Halstead, Vice President Exchange and Supply International, Verizon Media, to discuss how…

4 years ago

First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's…

4 years ago

Eyeota and IIluma Technology Partner to deliver Global and Scalable Contextual Audience Expansion in a Post-Cookie Ecosystem

Eyeota, the leading data partner to global enterprises, today announced it has partnered with Illuma Technology to bring AI-based contextual…

4 years ago