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Targeting Archives - Page 23 of 107 - ExchangeWire.com

Targeting

Targeted Advertising on Linear TV: RMB and Smart AdServer Display Personalised Ads During Live Euro 2020 Games

RMB – Belgian multi-media advertising network – relied on the proprietary solution of SmartAdServer – the leading independent ad monetisation…

4 years ago

“Contextual Will Keep Developing”: Q&A with Seedtag’s Albert Nieto and Jorge Poyatos

In this Q&A, Seedtag co-founders Albert Nieto and Jorge Poyatos discuss their company's progress over the past year, and give…

4 years ago

The Expanded Role of Cohort-Based Onboarding in the Future of Marketing

In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role…

4 years ago

tmwi works on creative and highly targeted campaign for The Royal Mint

Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience…

4 years ago

Google Delays Third-Party Cookie Deprecation: Industry Reaction

Following last week's announcement from Google that it will delay the final phasing out of the third-party cookie on its…

4 years ago

Audi Denmark Engages Consumers Without Cookies

Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way…

4 years ago

Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets

Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000…

4 years ago

Verizon Media Rolls Out Next-Gen Solutions for the Future of ID-Less Advertising in Southeast Asia

Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced…

4 years ago

Ogury Reports Accelerated Momentum with Premium Publishers on Mobile Web

Ogury, a global technology leader in mobile brand advertising, is proud to announce it is seeing strong momentum around its…

4 years ago

Ogury Accélère son Développement avec de Nouveaux Éditeurs Premium sur Web Mobile

Ogury, le spécialiste du brand advertising sur mobile, annonce un fort engouement pour sa solution destinée aux éditeurs sur web…

4 years ago