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Targeting Archives - Page 23 of 107 - ExchangeWire.com

Targeting

2 Years, 2 Imperatives: How to Focus Efforts During the Cookieless Delay

Following an article from Eyeota’s Rob Armstrong, written shortly after Google announced a delay to the termination of cookies on…

4 years ago

Targeted Advertising on Linear TV: RMB and Smart AdServer Display Personalised Ads During Live Euro 2020 Games

RMB – Belgian multi-media advertising network – relied on the proprietary solution of SmartAdServer – the leading independent ad monetisation…

4 years ago

“Contextual Will Keep Developing”: Q&A with Seedtag’s Albert Nieto and Jorge Poyatos

In this Q&A, Seedtag co-founders Albert Nieto and Jorge Poyatos discuss their company's progress over the past year, and give…

4 years ago

The Expanded Role of Cohort-Based Onboarding in the Future of Marketing

In this article, Rob Armstrong, VP of product at Eyeota, outlines the benefits of cohort-based targeting, and explains the role…

4 years ago

tmwi works on creative and highly targeted campaign for The Royal Mint

Award-winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced audience…

4 years ago

Google Delays Third-Party Cookie Deprecation: Industry Reaction

Following last week's announcement from Google that it will delay the final phasing out of the third-party cookie on its…

4 years ago

Audi Denmark Engages Consumers Without Cookies

Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way…

4 years ago

Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets

Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000…

4 years ago

Verizon Media Rolls Out Next-Gen Solutions for the Future of ID-Less Advertising in Southeast Asia

Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced…

5 years ago

Ogury Reports Accelerated Momentum with Premium Publishers on Mobile Web

Ogury, a global technology leader in mobile brand advertising, is proud to announce it is seeing strong momentum around its…

5 years ago