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Targeting Archives - Page 22 of 107 - ExchangeWire.com

Targeting

Zefr and NewsGuard Partner to Help Advertisers Reduce News Category Blocking, Expanding Reach on Trusted News Content in Video

With the continued importance of trusted news in society, advertisers are prioritising responsible and principled marketing strategies to support quality…

4 years ago

IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV

IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for Over-The-Top (OTT) and Connected…

4 years ago

ShowHeroes Group Launches Industry-Leading Audience Targeting Solution for CTV

ShowHeroes Group, Europe’s leading independent provider of video solutions for digital publishers and advertisers, announces the launch of SemanticHero for…

4 years ago

Semasio Appoints Joy Stroud Vice President, Sales and Client Development for the Non-EMEA Region

Semasio are excited to announce that Joy Stroud has joined the company as vice president of sales and client development…

4 years ago

Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised,…

4 years ago

Taboola completes acquisition of Connexity

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like,…

4 years ago

Preparing for a Cookieless Future with Contextual Advertising

In this exclusive article, Albert Nieto, co-CEO of Seedtag, explains why advertisers should invest in contextual targeting as the end…

4 years ago

Nano Interactive Launches Nano LIIFT, Partners with Xandr to Provide Next Generation Contextual Targeting

Nano Interactive, the leading ad tech platform specialising in targeting without the use of personal identifiers, today announces that it…

4 years ago

Lifesight Boosts Mobile Data Interoperability and Targeting Via Eyeota Translate

Customer intelligence platform Lifesight today announced that it has now expanded the usage of its customer identification data into eight…

4 years ago

2 Years, 2 Imperatives: How to Focus Efforts During the Cookieless Delay

Following an article from Eyeota’s Rob Armstrong, written shortly after Google announced a delay to the termination of cookies on…

4 years ago