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Targeting Archives - Page 21 of 107 - ExchangeWire.com

Targeting

ID Wars: The Battle for Contextual 2.0

In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the…

4 years ago

European Addressable Media Initiative Launches

Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute,…

4 years ago

Fifty’s New Cookieless Solution FiftyAurora Outperforms the Traditional Cookie for World-Leading Technology Company

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to…

4 years ago

Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global…

4 years ago

How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool

RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available…

4 years ago

Epom Launches New Major Update of Its DSP (5.0): New Targeting, New Analytics & More

Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched…

4 years ago

Xandr & Schibsted Partner on Audience Targeting in Cookieless Environments

Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, today announced that Schibsted…

4 years ago

In-Housing a First-Party Data Strategy will be Vital – Q&A with Pierce Cook-Anderson, Smart

In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance…

4 years ago

The Evolution of Audio Advertising – Q&A with Pierre Naggar, AdsWizz

Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this…

4 years ago

Putting Customers, Insights, and Registration at the Heart of Growth Strategy

Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key…

4 years ago