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Targeting Archives - Page 21 of 107 - ExchangeWire.com

Targeting

Sirdata & Smart Partner to Serve Publisher & Buyer Requests

Smart Ad Server (“Smart”), the leading independent ad monetisation platform built for premium publishers to serve demanding buyers and Sirdata,…

4 years ago

ID Wars: The Battle for Contextual 2.0

In this contributed article written for ExchangeWire in association with Fifty, Robert Webster, founder of Canton Marketing Solutions, outlines the…

4 years ago

European Addressable Media Initiative Launches

Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute,…

4 years ago

Fifty’s New Cookieless Solution FiftyAurora Outperforms the Traditional Cookie for World-Leading Technology Company

Fifty is a technology company specialising in audience insights and digital media activation. Fifty uses AI, technology and data to…

4 years ago

Verve Group and Scream Malmo Increase Reach By 21% Across Unique Audiences by Activating the ID5 ID Within PubMatic’s Platform

Today (23 November), PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, announced that Verve Group, a global…

4 years ago

How Deep Learning Turns Contextual Targeting Into a Cutting-Edge Tool

RTB House, a market leader in deep learning-powered marketing technologies, are proud to announce the release of its globally available…

4 years ago

Epom Launches New Major Update of Its DSP (5.0): New Targeting, New Analytics & More

Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched…

4 years ago

Xandr & Schibsted Partner on Audience Targeting in Cookieless Environments

Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, today announced that Schibsted…

4 years ago

In-Housing a First-Party Data Strategy will be Vital – Q&A with Pierce Cook-Anderson, Smart

In this exclusive Q&A ahead of ATS London 2021, Pierce Cook-Anderson, country manager Northern Europe, Smart, outlines the rising importance…

4 years ago

The Evolution of Audio Advertising – Q&A with Pierre Naggar, AdsWizz

Ahead of ATS London 2021, Pierre Naggar, SVP global demand at AdsWizz, outlines how audio has changed and what this…

4 years ago