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Targeting Archives - Page 2 of 107 - ExchangeWire.com

Targeting

Havas Media Network & Ogury Automate Audience Activation at Scale

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (March 18th, 2025) announced that…

11 months ago

Audio Ad Tech: AI and Personalisation are Making Waves

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest…

11 months ago

First-id Revolutionises Retargeting: Jacadi Demonstrates its Effectiveness Against Third-Party Cookies

As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a…

11 months ago

The Stack: Ad Tech Acquisitions, Targeting Trouble and Publishers vs AI

We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily…

11 months ago

Digest: Streaming Soars as Linear Dips

In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube;…

11 months ago

Onetag Partners with Utiq to Bring Deterministic Telco-Powered Authentic Audiences to its Smart Curation Platform

Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad…

12 months ago

Mission Precision: It’s Not Just Who, But When and Where That Matters

Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they…

12 months ago

Evorra & ID5 Partner to Accelerate Global, Addressable Audience Targeting

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading…

12 months ago

Leveraging Location: A Solution to the Siloed Ecosystem

In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder…

12 months ago

Outbrain Completes $900m Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement Deal

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and Paramount Strike Measurement…

12 months ago