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Targeting Archives - Page 18 of 107 - ExchangeWire.com

Targeting

The Power of Prospecting in a Privacy-First Era

Ahead of ATS London 2022, Lucie Pearce, Marketing Manager at Fifty, explains why privacy solutions are paramount, the benefits of…

3 years ago

Engaging Audiences with Visible Ad Formats: Ford Kuga Hybrid & Ogury

Ford, one of the leading car manufacturers in the French market, has been pushing the boundaries of innovation for decades.…

3 years ago

Hawk Becomes First Platform on the Market to Integrate Skyrise Data into CTV Offering

Media and insights platform Hawk and audience data specialists Skyrise Intelligence are to deepen their partnership as Hawk ramps up…

3 years ago

Musk Pledges USD$6bn for Twitter as Tesla Stock Crashes; Meta Introduces Ad Transparency Tools

In today's ExchangeWire news digest: Musk rescinds his intended loans against Tesla stock to fund his takeover of Twitter; Meta…

3 years ago

TVP Talks – Getting to the Right Audience with CTV Advertising

TheViewPoint extends its series of educational webinars, TVP Talks, aimed at helping advertisers and publishers maximise the effectiveness of CTV…

3 years ago

En collaboration avec Adot, ID5 et Smart, Prisma Media Solutions teste et transforme son 1er essai basé sur un identifiant universel

Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation.…

3 years ago

Prisma Media Solutions Collaborates with Adot, ID5 & Smart to Test First Universal ID Trial

Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today.…

3 years ago

Identity-Free Targeting in a Post-Cookie World: Q&A with Nano Interactive

In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it…

3 years ago

IAS Enhances Contextual Targeting ROI Tools with Launch of ‘Control Panel’

Integral Ad Science, a global leader in digital media quality, has today (17th May) announced its Control Panel, a suite…

3 years ago

Gen Z Users Three Times more Likely to Use YouTube than TikTok, Finds Channel Factory

New research from Channel Factory, the global video technology partner leader in brand suitability solutions, sheds some light on how…

3 years ago