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Targeting Archives - Page 17 of 107 - ExchangeWire.com

Targeting

The Rise of Personified Advertising – Q&A with Ossie Bayram, Ogury

The ad tech industry is facing an ultimatum: cling to an old world doomed to disappear, or look for a…

3 years ago

Amobee & ID5 Partnership Enabled Boutique Wine Brand Gusbourne to Increase Reach & Conversion

ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance,…

3 years ago

IAS Report – Media Experts are Concerned About Changing Policies Impacting Their Digital Media Buys

Integral Ad Science, a global leader in digital media quality, today (August 23rd, 2022) released its 2022 Future of Privacy-First…

3 years ago

Talon Outdoor Continues Global Expansion as it Promotes Josko Grljevic from CTO to Group COO

Today (August 1st, 2022), Talon Outdoor, a leading, independently-owned global out-of-home (OOH) media agency, has promoted Josko Grljevic to the…

3 years ago

Leveraging pDOOH in Privacy-First Marketing: Interview with Dom Kozak, JCDecaux

As programmatic digital out-of-home (pDOOH) continues its strong recovery following the coronavirus pandemic, ExchangeWire speaks to Dom Kozak, head of…

3 years ago

Nano Interactive Appoints Matthew Beck as VP, Partnerships

Nano Interactive, leaders in privacy-first ad targeting solutions, today (July 11th, 2022) announces the appointment of Matthew Beck as VP,…

3 years ago

Amazon Woos Influencers to Crack Livestream Shopping; EU Considers Restricting Political Ad Targeting

In today's ExchangeWire news digest: Amazon attempts to crack the livestream shopping market by currying favour with influencers; the EU…

3 years ago

Equativ(Anciennement Smart) Enrichit ses Packs D’inventaires Publicitaires Multi-éditeurs pour la Rentrée Scolaire

Afin de répondre aux besoins des annonceurs en cette période de forte activité, Equativ propose des Auction Packages multi-éditeurs clés…

3 years ago

Turning Cookie Panic into Positivity: Interview with John Stoneman – Triplelift

At ExchangeWire’s ATS London 2022, John Stoneman, global head of demand at TripleLift, addressed why the programmatic ecosystem must alter…

3 years ago

Teads Inks Strategic Partnership with InvestingNote

Teads, the global media platform, today (June 15th, 2022) announces a strategic partnership with InvestingNote, one of Southeast Asia’s (SEA)…

3 years ago